Participants discussed the shift from mass media to digital platforms, tools for promoting national brands, and the importance of direct dialogue between governments and business communities. The organisers announced that the forum would become a permanent platform for further development of the industry.

How did Moscow become a hub for rebooting global communications?

Find out in our report.

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"Strategic Communications": development of digital platforms discussed by BRICS representatives

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An international forum titled "Strategic Communications. Ideas & Insights" was held at the Civic Chamber of the Russian Federation, bringing together PR experts, diplomats, and business leaders from Russia, India, and other BRICS countries.

Participants discussed the shift from mass media to digital platforms, tools for promoting national brands, and the importance of direct dialogue between governments and business communities. The organisers announced that the forum would become a permanent platform for further development of the industry.

How did Moscow become a hub for rebooting global communications?

Find out in our report.

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